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Abrams, D. C. (2001). Selling the old-time religion: American fundamentalists and mass culture, 1920-1940. Univ of Georgia Pr.
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Brand, P. (1994). And God Created Pain. Christianity Today, 38((1)), 18–23. Retrieved from http://0-rtabstracts.org.sculib.scu.edu/search/singleresult.php?ac=49
Brewster, B. H., Central Missouri State University, & Sociology. (1997). Content Analyses of Outdoor Church Message Signs.
Brumby, W. C. (1998). The Missing Ministry: Recapturing Church Growth Through Effective Church Sign Evangelism. Sarasota, Fla.: W. Clayton Brumby.
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Christiansen, K. J. (1990). The Instant Congregation: Church Planting Using Telemarketing/Direct Mail in Bloomington/Normal, Illinois During 1989. Henceforth..., 18((2)), 25–43. Retrieved from http://rtabstracts.org/search/singleresult.php?ac=2
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Claassen, D. J. (2005). Silent Words Loudly Spoken: Church Sign Sayings. Lima, Ohio: CSS Pub. Co.
Durkin Jr, J., & Greeley, A. M. (1991). A model of religious choice under uncertainty: On responding rationally to the nonrational. Rationality and Society, 3(2), 178.
Engel, J. F. (1992). The Great Commission Advertising Campaign: Misuse of the Mass Media in World Evangelization. Transformation, 9((4)), 21–23. Retrieved from http://0-rtabstracts.org.sculib.scu.edu/search/singleresult.php?ac=52
Eswaran, M. (2009). Competition and Performance in the Marketplace for Religion: A Theoretical Perspective.
Eze, C. P. (2010). MARKETING LIKE A CHRISTIAN. Global Mark Makers.
Fentress, S. (1997). Signs of the Kingdom: Roadside Religious Signs. Image: A Journal of Arts and Religion, 16, 93–107. Retrieved from http://0-rtabstracts.org.sculib.scu.edu/search/singleresult.php?ac=45
Glusenkamp, R. T. (1998). Signs for These Times: Church Signs That Work. St. Louis, Mo.: Concordia Pub. House.
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Harrison, J. (1997). Advertising joins the journey of the soul. American Demographics, 19(6), 22–26.
Harvey, L. J. (2002). 701 More Sentence Sermons: Attention-Getting Quotes for Church Signs, Bulletins, Newsletters, and Sermons. Grand Rapids, MI: Kregel Publications.
Henning, V. R. (1996). The Advertising Council and Its Religion in American Life Campaign.
Hines, R. W. (1996). Church advertising practices and perceptions. Journal of Ministry Marketing & Management, 2(1), 81–95.
Hirdes, W., Woods, R., & Badzinski, D. M. (2009). A Content Analysis of Jesus Merchandise. Journal of Media and Religion, 8(3), 141–157.
Hoar, R. (1991). Advertising the Gospel Through the Local Church. Methodist Pub.
Hughes, J. W. (1991). An Evaluation of Direct-Mail as an Evangelism Method.
Hunt, S. (2001). Landing the Gospel Account. Christianity Today, 45((9)), 36–38. Retrieved from http://0-rtabstracts.org.sculib.scu.edu/search/singleresult.php?ac=33
Joseph, W. B., & Webb, M. S. (2000). Marketing your church with advertising and promotion strategies that work. Journal of Ministry Marketing & Management, 6(1), 19–34.
Jungkuntz, T. R. (1995). Analysis of a Slogan : “God’s Unconditional Love.” Currents in Theology and Mission, 22(3), 210–212. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=rfh&AN=ATLA0000896548&site=ehost-live
Kelly, T. (2005). The Strange Case of Murray Kram: Catholic Devotionalism and Direct Mail Marketing in 1950s Pittsburgh. Journal of Ritual Studies, 19((2)), 89–98. Retrieved from http://rtabstracts.org/search/singleresult.php?ac=1
Klebig, B. (2007). Media and the Ministry: Tackling the Taboo Topic of Advertising the Faith.
Laczniak, G. R. (1998). Reflections on the 1997 Vatican Statements Regarding Ethics in Advertising. Journal of Public Policy & Marketing, 17(2), 320–324. https://doi.org/Article
Lancendorfer, K. M., & Reece, B. B. (n.d.). Can you market God? A case study of the ‘God Speaks’ social marketing campaign. International Journal of Nonprofit and Voluntary Sector Marketing.
Lee, H. J. (2006). Covenant and Communication: A Christian Moral Conversation with Jurgen Habermas. University Press Of America.
Mallia, K. (2009). From the Sacred to the Profane: A Critical Analysis of the Changing Nature of Religious Imagery in Advertising. Journal of Media and Religion, 8(3), 172–190. https://doi.org/10.1080/15348420903091162
Mallia, K. L. (2009). From the Sacred to the Profane: A Critical Analysis of the Changing Nature of Religious Imagery in Advertising. Journal of Media and Religion, 8(3), 172–190. https://doi.org/10.1080/15348420903091162
Marmor-Lavie, G., Stout, P., & Lee, W.-N. (2009). Spirituality in Advertising: A New Theoretical Approach. Journal of Media and Religion, 8(1), 1–23. https://doi.org/10.1080/15348420802670868
Martin, G. H. (1998). Advertising the Local Church. Minneapolis, MN: Church Ad Project.
McKee, K. B. (2000). Religious Advertising and the Diverse Audience: Some Cautionary Tales. In PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING (pp. 235–235).
Mennonite Board of Missions, & Media Ministries. (1991). Should Your Church Advertise? Harrisonburg, VA: Mennonite Board of Missions Media Ministries.
Milne, R. A. (1990). Using Testimonies to Improve a Direct Mail Campaign to Young Couples with Children.
Mittelstaedt, J. D. (2002). A framework for understanding the relationships between religions and markets. Journal of Macromarketing, 22(1), 6.
Moore, R. C. (2005). Spirituality that sells: Religious imagery in magazine advertising. Advertising & Society Review, 6(1).
Moore, R. L. (1994). Selling God. American Religion in the Marketplace of Culture. New York. Oxford.
North American Division of Seventh-day Adventists. (2004). What’s Your Sign?: A Magabooklet on Church Signs for Adventist Churches. Silver Spring, Md.: North American Division.